Contrasting black and white, like Italia Independent’s consolidated style. Conceptually the stand is depicted as a town square in which people meet and stroll around its perimeter to look at the products on display. A led-wall lane was inserted into the ‘white’ area moving up along the walls from the floor to confer movement and a dynamic feel. Carefully chosen materials, sophisticated techniques and the greatest attention to detail were the inspiration behind this project and its implementation.
Type: Exhibition – Mido
Client: ITALIA INDEPENDENT